Food is an essential part of life. Equally pleasurable as it is necessary. From the moment we are born, we start creating emotional connections with food. We associate food with nurturing, comfort, celebration and reward. Unfortunately, negative associations such as shame and guilt are also quite common. Even though eating should be a simple physical process of hunger, eat, stop, repeat – for many it is a daily psychological battle. It is within this emotional space that overeating can become a problem. When we continually miss (or ignore) signals to stop eating once we are full, or we eat without actually being hungry, the result can be obesity with all its related health issues.